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Rural marketing refers to the strategies and processes involved in promoting, distributing, and selling products or services in rural areas. Unlike urban markets, rural regions present unique challenges such as limited infrastructure, lower literacy rates, and traditional buying behaviors. However, they also offer immense potential due to the growing rural population, rising disposable incomes, and increased access to technology. Successful rural marketing requires a deep understanding of local cultures, needs, and preferences, along with tailored communication and distribution strategies. By bridging the gap between urban offerings and rural demands, businesses can tap into this vast, underserved market for sustainable growth.
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